# SocietyShift

> SocietyShift is a B2B and B2G consultancy, part of IWantThat, that helps organisations turn modern problems into practical improvements.

Canonical launch page: https://societyshift.nl/launch/
Dutch launch page: https://societyshift.nl/launch/nl/
Parent brand: IWantThat - https://iwantthat.nl/
Contact: hello@societyshift.nl
Public launch date: 2027-01-01

## What SocietyShift does
- Diagnoses operational, service, technology and organisational friction.
- Helps organisations decide what to change, build, stop or test.
- Works with AI, automation, robotics, apps, digital products and human-centred technology when those tools are appropriate.
- Supports transformation, adoption and future-readiness.
- Reviews governance, resilience, human override, transparency and trust.
- Works with businesses and public-sector organisations (B2B + B2G).

## Core principles
- Problem first.
- Evidence before hype.
- Human first.
- Prototype before scale.
- Technology must earn its complexity.
- AI is optional; the solution is not.

## Key launch concepts
- Modern Problems Day: one focused day to turn one persistent problem into a practical direction.
- YUP Radar: new technology translated into useful problems and experiments.
- Anti-Dystopia Lab: asks both “Can we build it?” and “Should we build it?”
- Human × AI: technology designed around dignity, usability and human escalation.

## Ownership
SocietyShift is part of IWantThat.